Choreographer, Music Producer, Dj and Producer of salsa festivals worldwide.
Edwin Rivera is one of the most influential artist in today's Latin dance & music scene. With a career spanning over two decades, He has made quite the impact as a dancer, dj and music producer throughout the world. Born & raised in the Bronx NY of Puerto Rican decent, Rivera has geared his dance & music career in a way that has allowed him to perform at some of the biggest festivals throughout the world.
Edwin, who played the role of salsa legend Roberto Roena in the 2006 film El Cantante, is also a revered producer and artistic director who has organized some of the most important Latin dance events in the world, including the Los Angeles Salsa Festival, the New York International Salsa Congress, Puerto Rico’s Children Teen Salsa Congress, and the World Latin Dance Cup in Colombia, among many others.
“Musicality has always been my strongest attribute in dance. Moving to the breaks and lyrics of songs fills my soul, and makes me feel like I’m part of the band—using my feet as the instruments,” says Rivera, who grew up regularly attending Fania All-Star concerts in his native New York. "I like to describe my dj sets as a unique experience that delivers pure authenticity to my roots” as described by Rivera himself. “Uniqueness”, “experience” and “authenticity” are the three things he's revolved his career around. Which is why Rivera's career continues to thrive in today's music & dance industry. Rivera specializes in Salsa/Mambo, Deep House, Latin, Salsa electronic dance fusion, Moombahton, Trap, Progressive house and Twerk music. When Edwin Rivera arrives the place comes alive. Recently Music producer Edwin Rivera had a vision to bridge the age gap in the world of Latin music, bringing 3 generations together as one collective. The result is the magnetic "Quitate" produced by Rivera and performed by Adalberto Santiago, Jon Z and Ñengo Flow. Initially released 51 years ago by the Fania All Stars, of who Adalberto Santiago was an original member, this remix of ‘Quitate Tu’ is an acknowledgement of today’s contemporary sounds united with traditional Latin flavors. ‘Quitate’ was released on the 26th of August, the exact date it was performed & recorded live in 1971. “For many years there has been a disconnect in taste of music between children, teenagers, grown-ups and the elderly,” explains Edwin, “I decided to produce a song that would bring together 3 generational artists and help all generations of Latin music lovers unite.”